And so if you have a two-month slot for a competition, how do you keep your brand alive all year round? “One is your brand, and the other one is your fanbase. “My philosophy of how to build a franchise is based on two pillars,” Mysore says. That’s a sure sign, according to Mysore, that a foray into the already heavily saturated US sporting market would be worth it, from an Indian perspective alone.Ī sudden sporting transformation won’t happen overnight (“10 to 15 years”, according to Mysore) but cricket in the US now has a plan and the IPL powerhouse of KKR want in. Millions across the world – particularly in India – have tuned in to see star performers like Andre Russell roll out for the CPL’s Trinidad Knight Riders. The businessman, who spent a large portion of his professional career in the United States, has seen a similar investment in the Caribbean Premier League (CPL) pay dividends. Well, KKR CEO Venky Mysore is adamant now is the time to invest in North American cricket.